Company News18 september 2014
First monobrand store PLANETA ORGANICA will be launched in St. Petersburg
PLANETA ORGANICA, a natural cosmetics store, with the area of 150 sq.m will be opened on Nevsky pr., 98 in the end of 2014. ASTERA an alliance member of BNP Paribas Real Estate served as a consultant of this transaction.
PLANETA ORGANICA is a unique online store of fresh natural cosmetics based on the best ingredients from all around the world.
Project’s team regularly visits organic farms and factories that produce oils and extracts in more than 20 countries of the world selecting the best components for their goods. Today, the company has arrangements on direct supplies of fresh natural ingredients for PLANETA ORGANICA products.
Flagship monobrand store of PLANETA ORGANICA project will be opened on Nevsky pr., 98 in December, 2014. Other monobrand stores under PLANETA ORGANICA brand are planned to be launched in St. Petersburg in 2015.
‘Development strategy of the retailer is absolutely logical: from realization of output in retail stores to the opening of its own monobrand shop. The appearance of PLANETA ORGANICA flagship store on Nevsky prospect underlines brand’s status as the majority of well-known flagship brands represented in our city are concentrated in this district. The segment of organic cosmetics in Russia is still growing. The goods are in high demand among Moscow and St. Petersburg residents. As a result, companies presented on the market have a field for development’, - notes Olga Atkachis, head of Street-retail department at ASTERA an alliance member of BNP Paribas Real Estate.