Company News18 april 2014
Kärcher Company expands its presence on Moscow market with participation of ASTERA
Kärcher Company will open a new brand store in the capital. The 12th Kärcher Center will be ready to welcome its first customers in the beginning of May on 111, Leninsky pr. ASTERA an alliance member of BNP Paribas Real Estate acted as a consultant and assisted in finding premises with the overall area of 150 sq.m.
Kärcher is a leading international manufacturer of harvesting and cleaning equipment for both household and professional use. Company’s head office is located in Germany, and its service centers are opened in many cities of the world. Kärcher Brand is widely represented on the territory of the Russian Federation: there are 11 Kärcher Centers and more than 80 stores in other cities.
In 2004 an official office of Kärcher group in Russia was opened. Central office of LLC ‘Kärcher’ is located in Moscow. There are also regional representative offices situated in St. Petersburg, Krasnodar, Ekaterinburg, Samara, Sochi and Rostov-na-Donu. The company is planning its further development by focusing on great regions’ potential. Today new branches are planning to be open in Kaliningrad and Stavropol.
According to Oksana Dianova, Head of Regional Development Department of LLC ‘Kärcher’, the company is well-known around the world, first of all, as a producer of high-pressure apparatus. ‘However, this is not our main components of the business. We actively promote other types of machinery to the market, such as steam and window cleaners, vacuum cleaners, pumps, watering machines, and others. We have a wide range of goods which are oriented towards different customers’ needs’, - says Oksana Dianova.
Kärcher goods are oriented to individuals as well as to representatives of business segment. According to the company’s direction, today, not only retail sales, but also direct sales of professional equipment are being actively developed. The company provides comprehensive cleaning solutions to different business sectors.
New Kärcher Center on Leninsky prospect will offer its customers a wide assortment of household appliances and professional equipment, and high level of service. The main sales concept of Kärcher Company includes product line which changes all the time, demonstration of the equipment, and professional consultation.
‘Premises have a favorable location. The store will be able to attract buyers of household appliances by its closeness to one of the main city highways, high pedestrian traffic, and active expansion of residential development area in this part of Moscow. Moreover, in this district there are a large number of automobile businesses (car washes, car services), restaurants and hotels which are active customers of Kärcher products. As a result, we can forecast high customer traffic levels of individuals as well as different companies’, - comments Alexey Filimonov, CEO of ASTERA an alliance member of BNP Paribas Real Estate.