Company News19 march 2014
The Imperial Porcelain Factory expands its retail chain.A new brand store of Imperial Porcelain Chain was opened in historic center of Moscow on Petrovka Street, 19, building 1. ASTERA an alliance member of BNP Paribas Real Estate acted as a consultant and helped the company to find premises.
Imperial Porcelain Factory is one of the oldest and biggest enterprises in Russia that produces porcelain of premium class. The company realizes its goods through retail chain which functions under the single brand named “Imperial Porcelain”. These are the stores of European class with their own style and distinctive design.
A wide selection of goods made of hard-paste porcelain and egg-shell porcelain, services and interior design items are represented in every store with the price range from $20 to $400. All the goods are produced by hand and this is their uniqueness.
Brand stores are located in Moscow, Saint Petersburg, other Russian regions, and also in Ukraine. The company is being actively developed including the development according to franchising system. In the near future the company is planning to create a leading chain of brand stores in Russia as well as abroad.
A key advantage of a new brand store on Petrovka Street is its location. The premises are situated in working area surrounded by government institutions, banks, and business centers. Main customers of the Imperial Porcelain Factory goods are men and women aged between 40 and 60 years old with total income from $300 to $3,000 per person. Usually they are specialists of commercial entities, entrepreneurs, and governments employees.
“Petrovka Street is formed as a shopping corridor of premium class products which will definitely provide customer flow to a new store,” – says Alexey Filimonov, CEO of ASTERA an alliance member of BNP Paribas Real Estate.
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