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19 february 2014

“Azbuka Vkusa” to open the first supermarket in Leningrad region

Premium grocery chain “Azbuka Vkusa” rented premises with total area of 1,834 sq.m on 17, Geroev Street in the city of Vsevolozhsk. The first supermarket will be opened in spring, 2014. ASTERA an alliance member of BNP Paribas Real Estate acted as a broker of this transaction.

Today “Azbuka Vkusa” accounts more than 60 supermarkets in Moscow, Moscow region and Saint Petersburg. Four supermarkets are operating in Northern Capital, but the company is looking forward for further development and planning to open another 5 stores by the end of the first quarter of 2015.

Vsevolozhsk was a starting point of the supermarket chain development in Leningrad region. The supermarket’s key advantages are favorable location – it is situated on the road from the city at the intersection of large transportation connection points, and target audience – there are cottage settlements of premium class located in the immediate vicinity. According to forecasts of company’s direction, more than 1,000 buyers will be visiting the store every day. Average check will estimate at 1,500 rub. Investments in supermarket’s opening will total up to $3-4 million.

New supermarket will offer its buyers a wide range of goods, guaranteed quality as well as high service level that have already became company’s calling card.

In the supermarket customers will find everything they need, even farm products, exquisite goods and delicacies, including Mediterranean fish, Australian marbled meat, and also dozens of dishes by unique recipes from a brand chef, Michelle Cheuvais. For those who love sweets there is a great choice of confectionery products. The company owns its proper bakery having a possibility to offer the customers delicious bread and pizza. Smoke house and grill will allow providing only fresh products at the counter.

“Almost ready” product collection will be presented in a new supermarket. It will consist of semi-finished products made of only natural ingredients of high quality to fit any taste.

Media store “Stereo delicacies” will become a great addition to the store where the buyers will be able to find the latest music and movie releases.

“St. Petersburg food retail market is very competitive, but we are sure that we have found the place where we belong putting the main accent on high quality of goods and a lot of other additional services”, – comments Dmitry Chtetsov, director of St. Petersburg branch of “Azbuka Vkusa”.

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