Company News

ASTERA is to provide the brokerage services for the Tol’yatti Retail Center

ASTERA an alliance member of BNP Paribas Real Estate, has concluded an Agreement to provide brokerage services for the Madagascar Entertainment Retail Center operating in Tol’yatti since 2007. The whole range of concept changes with the ideas to strengthen the presence of large single-brand operators and to adapt anchor operators pool to work in a highly competitive market is planned to be carried out in the Entertainment Retail Center with the total area of 22 500 sq.m.

The «Madagascar» is the modern regional Retail Center, designed to meet the needs of consumers of Tol’yatti Avtozavodsky district, however such factors as the transport accessibility and its location near the large densely populated residential areas, the territory of active residential construction and major highways make the Center the most popular among the residents of the city. There are 372 800 of residents living in the zone of 10 minutes walking distance.

The leasable area of the 5-storey Entertainment Retail Center is 15 000 sq.m. Such anchor tenants as the fast food restaurant McDonalds, "Corporation Center" supermarket of home appliances and electronics, furniture supermarket and household goods "Seldom", supermarket of clothes “Snezhnaya Koroleva” and “Gloria Jeans” are located in the territory of the Center. Today the entertainment component, presented in the Center as 5-rooms cinema theatre “3 penguins”, “Crazy Park” entertainment center for children, is considered to be an integral part of any quality entertainment center.

“In terms of dynamic market development many retails centers, even of high quality, require regular updating. The «Madagascar» attendance level remains notably high. The fashion-gallery strengthening, increasing number of federal operators and functional zoning revision will improve the object liquidity and attract both buyers and future tenants”, the Head of ASTERA an alliance member of Paribas Real Estate Project Brokerage Department, Svetlana Chernysheva stated.