Company News

ASTERA Assists in Opening of the First Russian Store of Natura Siberica in Nevsky Prospect

At the beginning of 2012 the first Russian mono-brand store of organic and natural cosmetics Natura Siberica will be opened in Nevsky prospect. ASTERA, an alliance member of BNP Paribas Real Estate, has rendered services on space selection.

Natura Siberica is the first Russian natural cosmetics. Purity of its formula is proven by the main European certificates of ECO BIO cosmetics ICEA and ECOCERT. Earlier the products under this brand name were sold only in multi-brand stores in Russia, CIS countries and Baltic states. “Watching the increasing popularity of the Natura Siberica cosmetics, we have reached the conclusion that time has come to open the mono-brand store, where people can buy not only the products they liked, but also the unique products, which will be presented only in this very store,” – the representative of Natura Siberica says.

The product range of the store, which will be opened in Nevsky prospect, 108, will comprise creams, serums, masks, wrappings, scrubs, salts, shampoos, hair balsams, shower gels and bath foams, as well as a line of organic decorative cosmetics unique on the Russian market. Design agencies from France and Great Britain were involved in the store interior development. According to the company representative, the decoration is reserved but at the same time exquisite and modern: “We were trying to avoid stereotypes in interior design of organic and natural stores: large amount of unpainted wood, dry branches etc”.

According to the experts of ASTERA, an alliance member of BNP Paribas Real Estate, opening of the store in Nevsky prospect will positively affect the brand recognition. “Products under this brand name have for a long time been available in the assortment of the whole number of Saint Petersburg chains. Opening of a mono-brand store in the city centre will definitely add to the general sales level,” – Lyudmila Reva, the Director of Business Development at ASTERA, an alliance member of BNP Paribas Real Estate, thinks.