Company News

05 october 2011

O?Stin Opens the First Discount Store in Chelyabinsk

Chain of clothes stores O’Stin has rented 800 sq.m in shopping and leisure complex ‘Fiesta’ in the city of Chelyabinsk. ASTERA, an alliance member of BNP Paribas Real Estate has served as a broker in this transaction.
The first store in Chelyabinsk of O’Stin brand in discount format will be opened in shopping and leisure complex ‘Fiesta’. The store will offer collections of past seasons with discount from 30 to 90%.

“Due to the fact that six shops under O’Stin trademark are already operating in Chelyabinsk, our company has decided to open the seventh store in discount format,” – Svetlana Pletnyova, the Director of Urals division of O’Stin company, says, – “Through opening the discount store we intend to expand our customers pool in the region, to attract new consumers giving everyone the opportunity to get dressed stylishly and comfortably in brand clothes of perfect quality for reasonable price”.
O’Stin chain comprises over 350 stores, 14 out of them are of discount format in Russia and 2 in Ukraine.
Shopping and leisure complex ‘Fiesta’ will be commissioned in the 4th quarter of 2011. The shopping complex will also comprise other discount stores of the following brands: Adidas, Reebok, Zolla. Total area of the complex will be 46’000 sq.m., anchor tenants will include hypermarket ‘Molniya’, household goods and electronics store ‘Saturn’, ‘Posuda Tsentr’, toys hypermarket ‘Begemot’, sports supermarket ‘Champion’.

Shopping and leisure complex ‘Fiesta’ is located in Molodogvardejtsev street in the North-Western district of Chelyabinsk. The shopping complex is arranged in the reconstructed building of former sewing factory. Architectural project of the complex and shopping interiors were designed by the English bureau STUFF. ASTERA, an alliance member of BNP Paribas Real Estate has rendered advisory services for concept development and functional zoning of the ‘Fiesta’ complex. The building and the land plot have been completely reequipped during reconstruction and have been provided with convenient transport driveways and spacious car parking. Layout of the shopping complex internal space, which includes wide malls, two groups of escalators, travelator and panoramic elevator, provides for well-thought-out logistics of the project.
ASTERA has been working on attraction of tenants to the ‘Fiesta’ complex since 2008. During this period lease agreements with a number of federal retail chains have been signed: L’etoile, TsentrObuv, Gloria Jeans etc. Currently several lease agreements with some other federal chains are at the stage of signing.
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